The formula leaves a little to be desired, it is not moisturizing or drying, and this particular color is a little grainy so it drags slightly when I apply. Despite these shortfalls, the color makes up for everything. Plum tone lipsticks have to be my favorite, and this is purple while still having enough pink to be wearable. It has strong glossy color while still being sheer, a "gel" is a good description of the texture. It has some red flecks in it as well, but they do not make it shimmery or stick to the lips like glitter can. It lasts an average amount of time for me, 3-4 hours. It does usually wear very evenly though which is nice.
Regarding the packaging, I like the feel of the oval case in my hand and in my pocket. It does not fit in my lipstick holder which is always frustrating, although I think this will spend more time in my pocket and purse than in storage. I had a really difficult time capturing the real depth and complexity of this color on camera, so I really recommend taking a look in person if you can.