According to their website:
Even softer, amazingly velvety texture
• Richer, more dense and decadent color
• Smoother, more uniform pigment distribution and blendability
• Longer-lasting, more crease-free wear
The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn’t fall. And velvety, suede-like smoothness and blendability.
These come in the new packaging which has a more modern look than their previous "token" style. I have not actually tried de-potting them, honestly their palette system seems overly bulky to me. When worn together they have great contrast but blend beautifully. I love the versatility, you can really go from a light daytime look to a dark smoky eye. They last all day over the Urban Decay Primer Potion, and have the amazing texture that is standard for Urban Decay.