The soft and unique dense mousse-like texture is the same as the other Illusion D'Ombre I own, if anything a little smoother. The sales associate at the counter did warn me that when you think you've closed it, give it another twist just to make sure because they will dry out easily. I do find it creases a little throughout my (long) work days, so I still use a primer underneath and then have no issues.
I think it works incredibly well with brown eyes, my favorite way is with a little black liner and lots of mascara. This also works well patted on top of powder shadow to give it some extra shine.